Custom email marketing workflow for Shopify brands
Stand behind every send.
Stet plans your month and designs every email in your brand. Nothing goes out until it passes our checks and your team signs off. Run it yourself, or have us run it.
Shopify
Figma
Also connects to Google Workspace, Slack, Airtable and Asana. None of them are required.
What changes
<1 hr
of your time per email, compared with a typical in-house team
1 day
from idea to approved email, where most brands take two weeks or more
1 studio
strategist, writer, designer, builder and checker
Zero
broken links or dead codes
What we take off your plate
Most emails don’t fail on the idea. They fail in the handoffs.
final_FINAL_v3.figA reply-all thread to change one wordWaiting two days for a yesIs the discount code live yet?Sent to the wrong list
The Stet standard
Every email is held to three words.
On brand.
Made for you
Designed in your fonts, colors, photography and voice, with a new layout for every send.
- Your own typefaces
- Your brand kit on every email
- A layout made for each send
Correct.
Proofed before it goes
18 checks on every email, and nothing is scheduled until your team signs off.
- Links, codes and prices checked
- Approve with a comment, from any phone
- Your reviewers, your order
On time.
Out of your way
Your month is planned and built ahead, so every send goes out when it should.
- The month approved in one look
- Emails approved in a day
- Under an hour of your time per email
How it works
From plan to inbox, with you in control.
- 01
Your month, planned.
Approve the whole month in one look, or move things around.
- 02
Every email, proofed.
Designed in your brand, checked, and signed off by your team.
- 03
Sent on time, and smarter next month.
What worked shapes the next plan.
Bring your team.
Assign copy to one person, design to another and final sign-off to whoever needs it. Add as many reviewers as you like, and Stet waits for each of them.
A real person sets you up.
Your studio lead learns your brand with you, teaches Stet your guidelines and voice, and steps in whenever you want a human.
The longer we work together, the less you have to say.
Stet keeps what you approve, what you change and what your customers respond to, so every email starts closer to right.
Join the waitlist
We’re taking a few brands at a time.
Tell us about yours. Your studio lead will reach out when a spot opens, and the first call is where we talk plans and pricing.
Questions
Before you join.
Does Stet replace Klaviyo?
No. Stet works with Klaviyo. Emails are built and scheduled in your own Klaviyo account.
How much of Stet is AI?
Stet is software and people working as one studio. When you join, your studio lead teaches Stet your brand: your guidelines, your past emails, the words you love and the ones you never use. From there, software takes the repetitive work, like first drafts, layouts and the 18 checks, which is how a month of email gets done in days. Nothing goes out until someone on your team says yes.
Can my own team review and approve?
Yes. Assign copy to one person, design to another and final sign-off to whoever needs it. Stet waits for each of them.
Do I need Figma, Slack or other tools?
No. Stet sends through Klaviyo and connects to Shopify, Figma, Google Workspace, Slack, Airtable and Asana only if you already use them.
Do you do automated flows or SMS?
We start with campaigns. Flows and SMS are coming later.
What does it cost?
It depends on how many emails you send and whether you run Stet yourself or have us run it. We share pricing on your first call.